The Museum of No Assets at night: ten columns, four MoNA banners, OPEN UNTIL ZERO lit above the door, the radium stone by the steps
INSIDE

MNA

AN UNFORGETTABLE FIVE MINUTES
MoNA, the Virtual Museum
Personal project · Experience design · 2026
Take the tour · 5 minWatch the film · 60 s
The idea

A museum of NFTs that are worth nothing. Which, by now, is all of them.

MoNA is a five-minute virtual museum that runs in your browser. Part parody, part game, part guided tour. You walk in with 300 coins and walk out with a certificate that proves you own nothing.
The sixty-second version · narrated by AugustusRendered from the museum itself
Where it began

It startedin a classroom.

In my Human-Centered Design class at Pace, we built a virtual museum of NFTs. The idea stayed with me.

I went back to it as a weekend project, to sharpen my craft and see what it could become with a proper story: a real building, a guide with a voice, and a reason to stay. It was also my first project in Blender, after 3ds Max.

No client and no brief. Just one question: what would a museum for dead NFTs feel like if it took itself completely seriously?

Experience designStorytellingInteractionInterface3D in BlenderMotionSound
The rotunda: Augustus as a radium hologram on his plinth under the domePERSONAL PROJECTA weekend, then some
The rotunda, rendered live in the browser
A parody that became a game

Attentionis the fee.

The joke needed a mechanic. NFTs were worth exactly as much as people were looking at them, so in MoNA, looking is the whole economy.

  1. 01

    Admission is free.

    The last free thing that happens. It is written in radium on a stone everyone walks past.

  2. 02

    A benefactor gives you 300 coins. The building takes one a second.

    Five minutes, from the doors in. At zero the doors lock and the museum keeps the fee.

  3. 03

    Look at the art. It pays you. It also dies.

    Hold a stare and a work pays you coins, while its price falls. At zero it is not found, forever.

Try it

Hold the painting.

This is the museum's real economy, running on this page. Hold to stare and watch what your attention costs the art.

1.6 sof staring pays 45 coins. Then 62% of that, then less again.
40%of a work's price goes every second you stare at it.
$0and it is not found, forever. Only the Screenshot rises.
300 coins · 5:00DOCENT v2.1
NOT FOUND
+45
Pixel Gentleman #4471
Unknown, from a batch of 10,000 · 2021
$418,000
Two ways in

Take the tour.Or take your time.

Augustus, the hologram docent, on his plinth in the rotunda THE GUIDED TOUR · 5 MINUTES

Augustus shows you round.

A hologram of a drawing of a sculpture walks you from the stars to the curtain, in his own voice. He degrades as your coins run out.

The Long Gallery under a coffered barrel vault, six works in six metal frames WALK IT YOURSELF

Step off the tour and wander.

Walk the rotunda and the Long Gallery at your own pace. Read the plaques, stare at what you like. The meter keeps running.

The docent

The logo,walking around.

Augustus is the line drawing from the MoNA mark, standing on his plinth in radium light. The real marble bust waits in the corner of the gallery the whole time.

The demo: Augustus as a radium hologram on his plinth in the rotunda
THE DEMOSixty-two lines in one voice. His light pulses when he speaks.
The original: the marble bust of Augustus on a plinth in the corner of the gallery
THE ORIGINALCarrara marble. Not for sale. Not a demo.
DOCENT v2.1

Full light, full sentences, a horn motif when he speaks.

v1.4 (DEGRADED)

Below 75 coins his light dims and his horn turns into a trombone.

v0.3 (DEPRECATED)

At zero. He has one line left, and he uses it on you.

The palace

Built in Blender for things worth nothing.

The black stone by the path with the rules in radium
The stoneThe rules, in radium. Everyone walks past it.
The bronze doors at the top of the red carpet
The doorsThey open only when you reach the top step, to a fanfare that cracks.
The rotunda with Augustus on his plinth
The rotundaTwelve uplights, an oculus, and the brightest thing in the room.
The Long Gallery
The Long GalleryA coffered vault. Six works in six metals.
The Rug Pull, 2022: a half-rolled rug and a suitcase on a plinth
The Rug Pull, 2022Wool, leather and forty thousand investors.
A rock in a glass vitrine
A rockIn a vitrine. With a provenance.
The benefactors board
The benefactorsAnd a wallet ending in 4471, which appears twice.
The orchestra

It goes brokewith you.

Eleven sampled instruments and a score written as data, performed live, so the music can answer your wallet. The strings go flat, the fanfare cracks, a ragtime pianist takes over. Never a kazoo.

0:00 / 1:28
5:00Minutes inside
300Coins at the door
62Lines in his voice
11Instruments, live
21Posters
1Web page, no install
The campaign

A satire needsart of its own.

Brand posters, an explainer series and internet-native art: a right-click menu, a receipt that totals nothing, Nutrition Facts for one JPEG. In lieu of flowers, please right-click.

Poster: Inside the MoNA, an unforgettable five minutes, above the lit facade
Poster: The Museum of No Assets /WEB, founded 2021, minted, floor price $0
Poster: A hologram of a drawing of a sculpture
Poster: Look at the art. It pays you. It also dies
Poster: Leave with proof of nothing
Poster: Open until zero
Poster: The Rug Pull, 2022
A right-click menu with Save Image As, $0.00
A gift-shop receipt that totals nothing
Nutrition Facts for one JPEG
A newspaper obituaries page for NFTs
The reel

Made for a phone.

Sixty seconds in 9:16. The orchestra plays over the stars before a word is said, the mark draws itself onto its plinth, and the certificate rises on red velvet.

Curtain call

Thank you for looking.

It was the only thing you paid with.

AUGUSTUS · DOCENT v0.3 (DEPRECATED)

Leave with proof of nothing.

Every visit ends with a Certificate of Nothing: your name, what your looking cost, a radium seal and one serial. Write your name on it.

Now go inside · 5 minThe museum's front door
YOUR NAME STAYS ON THIS PAGE. NOTHING IS SAVED.